Chances are, you’re remembering a television ad you saw recently, or perhaps a print in your local paper, right? While these are good examples, product advertisement can take numerous forms, many of which you might not even notice! Print advertisingĪdvertisements can be traced back to 2000BC when Egyptians would carve public notices in steel. Think of an example of an advertisement of a product. Show me how What types of advertising are there? Advertising allows customers to see what’s available, what features they have, and what the average price of a product or service might be.įor the advertiser, a good advertising campaign can:Į-stores are going to make the big bucks this year.Well-targeted ads can help consumers make informed purchasing decisions.There are benefits to a good ad campaign for both the consumer and the business.įor the consumer, the key benefits include: As an apology, KFC bought out a stand-alone print ad showing an empty bucket with the letters mixed up to read “ FCK.” This funny and light-hearted ad was the company’s way of apologizing for the mistake, and it won’t be easily forgotten! What is the importance of advertising?Ī creative product advertisement can go a long way when it comes to inspiring an audience to feel a certain way about your brand. One of the best examples of this was the 2018 “disaster” when KFC ran out of chicken in the UK. Occasionally, advertising can also be used to right a wrong or issue a correction.
A good marketing strategy will also ensure you’re not easily forgotten (I still hum “Dumb Ways to Die” occasionally) and aids with word of mouth marketing. Consideration.Īdvertising can also be a valuable way to remind customers of your company’s vision. That said, the persuasion might not just be to convince you to purchase some companies may use advertising to right a wrong or to get customers to challenge their ideas about the brand. Although this isn’t the only objective, it is undoubtedly a crucial part of any ad campaign. Most people assume that advertising is solely used to convince people to buy something. Examples include informing people about a new product, a change to your practices, special features or services, or even just letting customers know that you exist in the first place. Awareness.Īn informational ad campaign is used to increase awareness and exposure within the target market. When it comes to marketing, there are all sorts of reasons why a company might want a great ad campaign, but these can generally be broken into the following five categories: 1. Are you letting people know about a great new product or getting your starter business off the ground? Do you have an important message to share, or perhaps you have an apology to make?
The first step of any marketing strategy is to establish why the ads are needed. Below, we’re going to look at the importance of advertising and types of advertising, with a series of good advertisement examples that you can use for inspiration for your own ad ideas. For example, an advertisement on a park bench is very different from a creative online advertising campaign on Facebook or Instagram.Įstablishing the objectives of advertising is essential in marketing, regardless of how you choose to run your advertising campaigns. These definitions are relatively vague because it’s tricky to define ads in any great detail due to the variety of mediums they can come in. He later updated this to include non-paid advertisements. The Advertising Association of the UK‘s Jeremy Bullmore came up with a definition of advertising as “any paid-for communication intended to inform and/or influence” in 1975. In 2021, this figure is estimated to be 6,000 to 10,000 ads daily.īut with so much noise and competition, how do you create an effective, creative ad campaign that stands out? What is an advertisement?Īccording to Oxford Languages, an advertisement is “a notice or announcement in a public medium promoting a product, service, or event.” But this isn’t the only advertising definition out there. Whether it’s a catchy jingle, a clever slogan, or an inventive bus ad, advertisement examples are everywhere and come in all shapes and sizes.Īccording to market research firm Yankelovich, the average person was exposed to up to 5,000 ads per day in 2007.